Why isn't Canada marketed as an adventure travel hotspot?

The World's Best New Adventure Travel Trips

In a recent article by National Geographic, 3 out of 25 adventure trips were in Canada. Canada's tourist bureaucrats have finally discovered the fact that the best marketing strategy is to turn a product into a verb. (to Zerox, to Google) Now Canadian tourism officals have been trying to rebrand Canada as a place where tourists can do things rather than a just a country where people can watch moose cross the road. Canada finally has a first rate tourist website to sell Canada to the world and Canadians.

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